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Decision Marketing System for Retail
Applications
pdf version
product advertisements on a retailer’s shopping cart. The handle mounted
audio/video player displays product advertisements (or other information)
while the customer is within arm’s reach of the advertiser’s product. The
electronic point of decision system uses a IEEE 802.15.4 wireless mesh
network and devices, enterprise audio/video management, and a complete
system management package to provide a micro-focused marketing system
for advertisers, increased retail store revenue through paid-for advertising and
increased sales volumes, and a positive customer shopping experience
through increased awareness of product discounts and in-store services.
