revenue through paid-for advertising
and increased sales volumes – North
American retailers generated $200M
in additional revenue through in-store
networking marketing in 2005.
channel for advertisers to connect
interactively with their customers
experience through greater awareness
of discounts, specials, and in-store
services - 78% of surveyed customers
view in-store fixed-display networks
favorably, 70% see the information as
very valuable
allows advertisers to air marketing media when the
customer is within reach of the advertisers product.
Customers can interact with the media to locate store
specials, product related information & store customer
service announcements
The Point of decision Marketing system
places paid-for product advertisements
on a retailer’s shopping cart at the point
when the customer is in reach of the
product.
